All about 3D planners or how visualization helps sell
The development of computer technology affects all aspects of human life, including the decision to purchase housing. Until recently, real estate sellers were given text ads with the layout of apartments in black and white newspapers. With the advent of the Internet, paper “technologies” with all their shortcomings were transferred to the network – despite the boundless possibilities of the Internet to buyers of apartments or houses, it is still necessary to imagine their happy life in a new apartment on the basis of only simple building planning or, , ready-made concrete walls.
To visualize real estate objects, a wide range of modern technologies and tools are used that will allow a potential client to “try on” the apartment for themselves and present their life and comfort level in the future apartment in order to understand whether it is worth buying.
In the visualization of real estate there is a whole set of tools – from 3D-planning to 3D-tours on the object with helmets of virtual reality. We will be happy to tell you about all these tools, but let’s start with 3D-layouts – models of computers and “photos” of apartments and houses. This is the most simple, fast, inexpensive (and at the same time very effective!) Tool for visualizing the future of housing.
What are the layouts
Depending on the type of real estate and the target audience for which you are preparing the materials, different 3D-layouts are used. They, for example, differ in the manner of the image of the object: a top view and an axonometric projection – a view from above and from the side, about 45 ° to the floor, when the walls of the apartment are half or completely “trimmed”, allowing you to see the apartment in all its beauty (pictured).
Also, these layouts differ in detailing the processing of the object and the interior:
Typical 3D-lay-out. Can be used for all types of living quarters, fixed style interior. Usually these are axonometric models.
Improved 3D-layout. Usually used for apartments, apartments, townhouses, cottages. As a rule, developed in the “top view” format. When developing such plans, customer wishes can be taken into account (based on the provided examples of images), and interior objects are used from ready-made libraries.
Improved 3D-planning – unique authoring 3D-planning with the ability to design in different styles and details of interiors, to scattered in children’s toys. Also often developed in the “top view” format. Used for luxury and premium housing. The main feature of this kind of 3D planning is the development for each object of a unique 3D model that allows you to “twist” the object from all sides and order additional planning and 3D graphic images of the future interior from other angles (despite the fact that all this is computer graphics , they often can not be distinguished from the photograph). Thus, the real estate object acquires a finished look, which compares favorably with the stingy information of building plans or ready-made “bare” walls.
Where 3D layouts are used
As a rule, ZD-planning developers use to place on their website or site of a residential complex. But we in “Atrium-DD” believe that such a beautiful planning will find a place on the pages of developers and LCDs in social networks, in brochures with which the sales department works, and also in dispatches for potential buyers.
If you make several improved or authoring layouts in different styles for the same object, it is already at the stage of finding a home that will help the buyer see the options for using space and interior design and, of course, push it to buy exactly your object.
3D-lay-out – simple, fast and affordable
Now the question arises, what do you need to do 3D planning? Ideally, you need three components: specialized software that costs decent money; a computer with high performance; designer with the appropriate competencies.
All three components, let’s say so, are expensive, therefore, as a rule, developers give development of visualization solutions, including 3D-layouts, to experienced contractors. For the development of 3D-layouts in “Atrium-DD” you will only need: building planning for objects with indications of premises, payment for services for creating graphics and 2-3 days of production time, depending on the selected type of 3D planning.
The time of production of graphics depends on its complexity. You will receive a ready-made layout for 2-3 days, complex design – up to 6-7 days. Price 3D-planning also depends on the complexity and starts from $ 50 per image (visualization specialists call them renderers).
In conclusion, we note that 3D planning and visualization in general is not something extravagant from the distant future, which today can be seen only at foreign exhibitions. This is an already available application tool for the presentation of sold housing allows the buyer to imagine his future in it, and actually increases the level of sales of real estate.

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